Open to UI/UX roles · Mumbai

Designs from scratch to live.

Hey, I'm Rameshwar Kharwa — UI/UX & Product Designer.
From AI workflows and research to ideation, design systems,
and testing — I take ideas from scratch to live, end to end.

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Proof

Highlights of impact

Results from usability tests and live launches across three projects.

300+

clients served by the rebuilt B2B ordering platform

5/5

rural, low-digital-comfort users completed a purchase unassisted

<60s

from product to completed checkout in testing

3/3

gym centres completed the key risk-detection tasks

Sources: my own moderated usability tests (Salecha, n=5; ProFIT, n=3 across three centres) and pre-redesign audits. Small samples, reported as tested.

Selected work

Three problems, three shipped answers.

From research to launch, across B2B, D2C and AI-powered SaaS.

END TO END · Live · 9 weeks

Salecha Lifestyles

B2B SaaS Ecommerce platform

A parent platform built so 300+ optical-store clients, many in rural Maharashtra, could finally order.

250+components designed to scale across the platform

Read case study →

300+clients served

Salecha Lifestyles platform home page showing a Shop by Brands section with a model in sunglasses

5/5ordered in <60s

END TO END · Live · 2–3 weeks

Twenty2

D2C Ecommerce

A bold black-and-electric-yellow storefront that restored trust in a premium brand. Orders began within two weeks.

— Improved credibility and trustis what started conversions and orders not only a good user journey

Read case study →

~2 wksto first orders

Twenty2 eyewear storefront hero with two models in bold frames and the line Get your fame, wear your frame

10+brands benchmarked

AI SaaS · Solo · 1 week

ProFIT

A dashboard showing gym owners which members may leave, and why, before the loss happens.

— Centers with great managementFaced little to no threat of member loss, despite a 50–60% worldwide drop-off rate in just 9 weeks.

Read case study →

3/3centres passed key tasks

ProFIT dashboard showing follow-ups, AI briefs, a satisfaction meter and member risk overview

5–9sto spot at-risk members

Selected explorations

How I think

Why first. Then what. Then how.

Why

Interviews, audits and field visits to find the root cause, not the symptom.

What

Remove, simplify and prioritise until only what helps the user finish their task remains.

How

Prototype, test with real users, iterate, and report the evidence honestly.

Rameshwar in a black jacket and white t-shirt

About

Getting only the degree didn’t satisfy my finesse, which led me to earn 14+ more certifications in color psychology, typography, design systems, and more. The truth is, I’ll never be satisfied—hence, I’m still counting.

An MCA graduate, I found design through a single Figma subject. At a startup, I took an organisation's B2B ecommerce platform from research to live.

Outside design I sing, train and read, which keeps me attentive to rhythm, discipline and detail.

Outcome-orientedDetail-orientedStrategicAestheticMinimal

See my passion View certifications

Let's connect

If there’s nothing like perfection, then there’s also nothing like limits.

— Rameshwar

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